Dell buys Alienware
Well, sometimes rumors do come true and this is one of those times. Today Dell announced that they are indeed buying Alienware. As I speculated a couple weeks ago, Dell will let Alienware act as a standalone unit and that a primary reason for buying them was their excellent brand:
“Alienware’s products are an excellent complement to Dell’s own line of high-performance computers designed for gaming, enthusiast and media content customers. In addition to offering high-quality, high-performance products, Alienware has tremendous brand appeal with consumers and creative business professionals,” said Michael Dell, chairman.
Yep, brand appeal and high-end products. Alienware is going to be Dell’s new Caddilac. It’s sleek, sexy, and has high profit margins. All in all, I think this is a great move for Dell. Way to go Dell, you’ve made another step into a much more mature business model.
