Apple Geniuses Out Of The Loop

Well, I’ve suspected this for quite a while, but it was really cool to read about it. Basically, as an Apple Genius worker explains, most people in Apple don’t usually know what Apple is going to announce. The sales reps and the store workers hear about stuff when everybody else does. Often times this will lead to Apple Store employeed getting burned by new products coming out a week after purchase. What’s surprising is that store workers can’t return merchandise. That’s a bit of a burn to those who buy an Apple product only for it to become outdated a week later. However, as the author so clearly points out, An Apple computer will still be a great computer for years even if it’s not the latest and greatest. As an iBook owner I can definately vouch for this. While I’m looking forward to the next generation of iBooks (aka the MacBook) I’m not exactly hurting because it’s not the latest and greatest. It’s the best laptop I’ve ever owned. Anyhow, the article is a good read and it gives further proof that I’m easily as well informed about what Apple is doing as most people working for Apple!

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