My last post seemed a bit sad and depressing to me, so I felt the need to blog something a bit more amusing. After all, it can’t all be doom and gloom right? Of course not. Anyhow, I just caught myself telling my friend he could “just tivo ESPN” instead of buying every broadcast game for the whole season. Then it hit me: tivo is not a product name, it’s now a verb.
For many among us tivo is still a relatively new and complicated technology. It’s a magic box that does magic things all on its own without interfering with our magical television watching. Ok, maybe it’s not that magic. At its core it doesn’t do anything that people didn’t already to with their trusty vcr right? Well of course it does. It’s magic!
I don’t own a tivo or any other pvr type device. I miss television shows all the time and my life goes on. What astounds me is that even as a non-owner or user of a tivo, I call all personal video recorders tivos. Some of you may scoff at me as if I’m one of those people who calls all mp3 players iPods or all video game systems playstations or nintendos(for you older gamers out there). Nope, I know the difference betweeen a tivo and a junky pvr rented from your local cable or sattlelite provider.
So why did I tell my buddy to tivo ESPN? I don’t know, I guess it just sounds cool. I digg it. That alone will probably be Tivo’s greatest success. Obviously Tivo is getting stomped into little bits by cable companies preying on dumb consumers with their free pvr’s. The beatings will continue and Tivo will never be as big or as hip as it probably deserves to be. However, Tivo is one of those rare companies that managed to create not just a cool product, but for their product to become a verb. That alone is a pretty impressive legacy.