The Mercury News is reporting that Microsoft is working on a portable game system based around the Xbox brand. It’s being assumed that this portable gaming device is going to be some kind of iPod/PSP/DS killer. I really just don’t think that Microsoft can pull it off. Wait, let me rephrase that. I sincerely hope that Microsoft doesn’t rip off the PSP or the iPod because if Microsoft does that, the Xbox Portable would be a failure. The iPod is great because of the fantastic iTunes integration and a super-simple interface. It’s does all the important things right and is a huge success because of it. Competitors who have tried to kill the iPod have failed because they tried to do the whole bigger is better/more features thing that just doesn’t work in consumer electronics.
The PSP is successful because of the Playstation brand and that’s it. There are a handfull of games that are good, but it’s mostly overpriced trash rehashed from the PS2. To combat the lack of real games Sony has opted for a media strategy with the PSP. Make it do everything other than games and people will love it. Where this strategy falls short is that it doesn’t do music as well as the iPod and it doesn’t do games as well as the Nintendo DS. In most respects I think that the PSP is a pretty weak product among gamers. I and I’m sure many others don’t even use mine anymore and am waiting for the Nintendo DS Lite. The hottest thing to do on a PSP is to play emulated (and illegal) copies of old Nintendo and Super Nintendo games. Even UMD sales are slowing to a halt.
Microsoft, take notice of these facts. You need to create a device that capitalizes on the coolest innovation that you’ve created in gaming - The Xbox Live Arcade. Don’t try to do what Sony has done and made a portable PS2. Instead, make a cool device that plays Xbox Live Arcade style games - fun games that I can pick up and play for a few minutes and stop as needed. Geometry Wars on a portable console would be incredible. Gamers don’t want to play through an hour long Halo level on a portable gaming machine. Gamers want quick fun that they can put down at a moment’s notice. If gamers have to spend ten minutes getting to a save point, then you’ve already lost the battle. Take a page out of Nintendo’s playbook. Make the Xbox Portable cheap, make it have some killer games, and make it “portable fun” instead of living room fun. After all, the Gameboy, Gameboy Advance, Gameboy Advance SP, DS, DS Lite are the gaming machines that are on top, not the PSP.